World Science Festival Brisbane wows conference planners
Visiting Brisbane last week, a group of Australian and international associations, event planners and academics discovered the benefits of aligning their conferences with one of the world’s most prestigious science events.
Attending a five-day familiarisation hosted by the Brisbane Convention Bureau, the group attended feature events of the second annual World Science Festival Brisbane.
Brisbane holds exclusive rights as the Asia-Pacific headquarters of the New York-based festival, which attracted more than 120,300 attendees in 2016.
This year’s program featured 138 scientists across more than 115 events on topics spanning artificial intelligence, renewable energy, gravitational waves and medical breakthroughs at venues across South Bank’s Cultural Precinct.
The Convention Bureau's Juliet Alabaster said the famil demonstrated existing opportunities for associations, event planners and academic institutions to align their own science-based conferences with the festival.
“World Science Festival Brisbane is quickly becoming a favourite on the Brisbane event calendar, and is befitting of our growing reputation as an Asia-Pacific hub for expertise in science, technology and medical research,” Ms Alabaster said.
“One of the greatest opportunities when aligning a conference with a major event is the chance to gain access to world-class thought leaders and keynote speakers visiting the city."
“Building events, VIP experiences and meet-and-greets into the delegate package can also drive attendance numbers and immerse delegates in the culture of their host destination.”
When they weren’t attending World Science Festival Brisbane events, the famil guests toured cultural attractions including Lone Pine Koala Sanctuary, Brisbane Powerhouse, and the Queensland Museum and Gallery of Modern Art.
Brisbane’s eclectic dining scene also featured, with guests enjoying seasonal fresh produce at restaurants including Otto – known for its contemporary Italian fare – and European-inspired brasserie The Euro.
Site inspections at venues including the Brisbane Convention & Exhibition Centre, Sofitel Brisbane Central, Royal International Convention Centre, Howard Smith Wharves, and Customs House showcased new meeting spaces, facilities and technology.
As a finale to the famil, guests boarded helicopters for an unforgettable aerial tour of Brisbane’s stunning Moreton Bay.
If you're interested in attending a Brisbane familiarisation, you can enquire here.