Australian scholarship for Convention Bureau staffer

Understanding how technology influences the selection of business event destinations and how a Convention Bureau can use technology to increase conversion, is an award winning research project to be conducted by Brisbane Convention Bureau staff member Jill Wimberley.

Ms Wimberley was recently awarded a $1000 scholarship from AACB which was announced at the 2017 AACB staff conference in Hobart in September and she was excited to put it to good use.

She intends to complete a two-day course in early 2018 through University of Queensland Business School which focusses on design thinking to create innovative, transformational, and customer-centric products, services, and experiences.

“This aligns with the core focus of my project proposal in analysing the current customer experience to enhance our product offering and how we present our bids,” she said.

Ms Wimberley will also be working closely with Octiv, an American technology provider focussed on sales documents.

“I will be keeping in communication with Octiv via Skype to keep up to date with their latest developments and how this applies directly to how the Bureau use this software.”

The technology-focussed project will be conducted from early 2018 and includes three phases; survey and information gathering; international industry engagement; and implementation of findings which will be presented at the AACB Staff Conference in September 2018.