Meet the team: Holly Aldridge - Choose Brisbane


Meet the team: Holly Aldridge

Holly Aldridge
Image: Jens Braune del Angel, Frankfurt

Senior Bidding Executive Holly Aldridge joined the Brisbane Business Events in 2012 and specialises in managing the bid process to secure national and international conferences to Brisbane. 

She works with clients, industry and members to prepare bid documentation and presentations, lobby decision-makers and host city site inspections. Holly's experience working in the tourism development industry for the past 10 years provides a strong knowledge of the city's products and offerings for clients.

My work with Brisbane Economic Development Agency involves:
Managing the bid process to secure national and international conferences to Brisbane. I work with clients, industry and members to highlight Brisbane’s key strengths and ideal facilities through preparing bid proposals, presentations, lobbying decision-makers and hosting city site inspections.

The best thing about working in the business events industry is:
Getting to educate people from all over the world about the fantastic facilities, experiences, people and research going on in Brisbane. 

The most crucial aspect of managing a conference bid process is:
Understanding what the key decision-makers are really looking for in a host destination. 

One of the key things clients look for in a business events destination is:
Strong local support from the respective industry sector. 

One of Brisbane’s most unique selling points as a business events destination is:
The ability to experience such a wide variety of Australian experiences all within one hour from the CBD.

One of the greatest challenges facing the international business events industry right now is:
Safety and security of delegates to travel to events. This is a key concern in the current climate, and Australia can offer a safe and stable destination option. 

My favourite restaurant is Brisbane is:
Madame Wu – it’s hard to beat their duck buns and Malteser espresso martinis with a river view!

My perfect holiday would be:
Next on my wish-list is Sri Lanka, followed by some cocktails on a Maldives island. 

I’m inspired by:
The general excitement and buzz about Brisbane and all of the new development going on here – Brisbane is the place to be.