Routes Asia handed over to Brisbane

Routes Asia Handover

Taking place in Okinawa, Japan last week, Routes Asia 2017 concluded with an official handing over ceremony to Brisbane, which will host the air route development event from 18-20 March 2018. 

Routes Asia brings together airlines, airports, tourism authorities and governments to plan new flights and increase existing services. The 2018 event will be hosted by Brisbane Airport Corporation (BAC), Brisbane Marketing, Tourism Australia and Tourism and Events Queensland (TEQ) at the Brisbane Convention & Exhibition Centre.

BAC CEO and Managing Director Julieanne Alroe said the city was ready and waiting to offer the warmest of Queensland welcomes to delegates attending Routes Asia in Brisbane.

“March is the perfect time to visit Brisbane. Our city boasts more sunny days than any other capital city in Australia and has a reputation as a thriving multicultural hub, praised for its globally–inspired cafes and restaurants, cultural and creative offerings, parks and green spaces and famously relaxed lifestyle,” Ms Alroe said.

Routes Asia Brand Director Steven Small said the event would be the perfect opportunity for Brisbane to show the aviation industry its offering as a destination. 

“There is a lot of potential in this growing market that airlines will be keen to tap into,” Mr Small said. 

Brisbane saw a record high of nearly 1.2 million international visitors in 2016, and come 2020, Brisbane Airport’s capacity will double with the completion of a second runway.

Since the beginning of 2015, the airport has secured routes to 15 additional markets, including Abu Dhabi, Vancouver, Shanghai and Tokyo Narita. It was recently voted the Best Airport in Australia/Pacific in the 2017 Skytrax World Airport Awards.

Brisbane Marketing's Rob Nelson attended Routes Asia 2017 ahead of meetings with airlines in Tokyo, Beijing and Shanghai as part of a consortium working to attract new airline services to Brisbane. 

Brisbane Marketing is working with consortium members Gold Coast Tourism, Tourism Whitsundays, Brisbane Airport Corporation, Tourism and Events Queensland and Tourism Australia under the Welcoming China to Southern Queensland and Beyond project, which aims to position Queensland as a gateway to Australia for Asian travellers, in particular those from China. 

The project is underpinned by the Queensland Government’s Advance Queensland: Connecting with Asia Strategy. The strategy matches industry contributions to assist with initiatives to boost the tourism economy.

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