Executive Team

Brisbane Marketing’s executive team brings a wealth of knowledge and experience to the organisation.

John Aitken, Chief Executive Officer

As Chief Executive Officer of Brisbane Marketing, the city's economic development board, John Aitken is an industry leader with proven success in leading city-wide economic development strategies and projects. Prior to this role, John was responsible for some of Australia's largest major events and iconic celebrations.

He is a member of a number of prominent boards and committees including: Tourism and Transport Forum as inaugural chair for the TTF Business Events Panel, Australia Trade Coast, Australian Association of Convention Bureaus, Brisbane City Council Sister Cities Advisory Group, Queensland Exploration Council and the Brisbane City Council's Mall Advisory Committee.

Between 1980 and 2007, John's major events company delivered more than 1000 events including Brisbane's Riverfestival, raising over $200 million in revenue via sponsorship, government funding and sales, attracting more than 25 million people to enjoy his work. Before joining Brisbane Marketing, John was General Manager Events and Marketing for Australia's oldest event tradition, the Sydney Royal Easter Show.

Jon Kritzinger, Chief Financial Officer

Jon Kritzinger is a Chartered Accountant with more than 16 years' experience in management accounting and financial management. He has a strong background working in medium-sized companies, with particular expertise in the manufacturing and retail construction sectors. He has held a number of directorships on various divisional boards and is a member of the South African Institute of Chartered Accountants and the Institute of Chartered Accountants of Australia. He is responsible for financial management, information technology, risk management, corporate administration and insurance.

Steven Silvester, General Manager, Investment Attraction

As Director of the Investment Attraction team, Steven Silvester takes responsibility for guiding companies from within the Digital Content and IT, Mining Technology and Services, and Infrastructure sectors on their plans to establish or expand operations in the Greater Brisbane region. Specifically, Steven focuses his attention on those convergent areas where digital technologies are advancing productivity gains within the traditional industry sectors of mining, infrastructure development and energy generation. Steven has a Bachelor of Engineering in Microelectronic Engineering and a Masters in Technology Management and previously worked for one of Australia’s largest and most diverse human resources outsourcing and recruitment companies.

Anne-Maree Moon, General Manager, Leisure Tourism & Events

Anne-Maree Moon is one of Queensland’s most experienced events marketing executives. Ms Moon has spent the past 18 years in arts and entertainment marketing in Brisbane, most recently as Associate Director ACMN Marketing and Advertising where she developed and implemented national marketing strategies for a variety of high-profile events and performances. Previously, Ms Moon was Director of Marketing and Ticketing, Queensland Performing Arts Centre (QPAC), where her achievements included developing a nationally recognised audience development program.

Michelle Lee, General Manager, Precinct Development

Michelle Lee brings to Brisbane Marketing a wealth of experience drawn from the corporate business, construction and property sectors, having held senior roles in business development and design management. She began her career as an architect before spending 16 years working with leading national building and infrastructure solutions providers including Baulderstone and Lend Lease. Michelle is a passionate advocate for Brisbane and is the Immediate Past President of the Brisbane Development Association. In her role as General Manager, Precinct Development, Michelle is focused on targeting strategic investments that support the vision for Brisbane’s city centre, in addition to overseeing marketing and activation programs for the city’s key central precincts.

Rob Nelson, General Manager, Brisbane Convention Bureau

As General Manager of the Brisbane Convention Bureau, Rob Nelson is focused on enhancing Brisbane’s growing reputation as a convention and business events leader in Australia and internationally. Before joining the Brisbane Marketing team, Rob enjoyed an extensive career in major events, sport and general management consultancy, previously managing the marketing & commercial and group events roles for Events SA at the South Australian Tourism Commission, working on premier events such as the Rugby World Cup and Tour Down Under. Rob is committed to working with industry partners to drive the city’s business events strategy to deliver economic growth for Brisbane.

Janice Elsley, Head of People, Performance and Culture 

Brisbane Marketing’s Head of People, Performance and Culture - Janice Elsley, brings broad experience in shaping teams to meet strategic business objectives. Janice has built a reputation over the past 13 years’ for creating teams and establishing environments that make strategic goals a reality. Drawing upon qualifications in psychology, human resources and law, Janice has worked in both the public and private sectors and most recently the Victoria Racing Club.

As a certified CAHRI member of the Australian Human Resources Institute, she prides herself on taking a holistic approach to balance the needs of the business and individuals to foster peak performance. Janice has a proven track record across all aspects of Human Resources from change management, industrial relations, leadership coaching and employee wellbeing programs. Janice is responsible for leading the development and implementation of proactive, contemporary human resources and organisational development programs, operational support and consultancy to the Board of Directors, CEO, Executive team and employees of Brisbane Marketing.