Why Chinese incentive groups are choosing Brisbane - Choose Brisbane


Why Chinese incentive groups are choosing Brisbane

Chinese incentive group in Brisbane

With fantastic weather all year round, a world-class airport, five-star dining, outstanding conference venues and accommodation options, and a supportive Business Events team to ensure a satisfying experience, Brisbane is becoming the first port of call for incentive travel programs from China.

In 2018, China was Australia’s largest inbound market for visitor arrivals and total expenditure. In that same period, Tourism Australia’s International Visitor Survey tracked expenditure of $700 million from 101,000 Chinese business events arrivals. It’s estimated about a quarter of those arrivals were to Brisbane — and these numbers have been steadily increasing year after year. 

The VIP treatment in action

Brisbane recently rolled out the red carpet — literally — for two of its largest Chinese incentive groups yet, with 1600 attendees from Liaoning Yiyongtang Biotechnology flying in and out of Brisbane between August 20-30, and 1623 attendees from Guangzhou Jiadai Biological Co. Ltd between October 15-21.

Both VIP incentive groups received the warmest of welcomes at Brisbane Airport, with airport ambassadors and the airport mascot, Bluey the Kookaburra, on hand for their arrival. A special ‘Welcome to Country’ ceremony with songs and dances performed by the local Indigenous community showcased Brisbane’s rich cultural heritage, and welcome signage was displayed throughout the airport. 

Attendees also met cuddly koalas at Lone Pine Koala Sanctuary; tasted world-class wines at Sirromet Winery; visited iconic Gold Coast theme parks and beaches; took off on scenic helicopter rides from Sea World; and enjoyed a taste of Australian bush tucker with a dinner-and-show experience at the Australian Outback Spectacular. 

Why choose Brisbane? 

A modern, vibrant and welcoming city, Brisbane offers incentive groups a quintessential Australian experience.

The ultimate outdoor lifestyle 

Renowned for its subtropical climate and year-round sunshine, attendees can take advantage of this compact and walkable city’s outdoor lifestyle and enjoy Brisbane’s many green spaces and parklands.

Natural wonders and wildlife 

Surrounded by natural beauty, Brisbane is Australia’s most biodiverse capital city. Attendees can cruise the Brisbane River, swim under waterfalls on Tamborine Mountain, or explore the ancient Gondwana Rainforest. Offering a wealth of unforgettable animal experiences, you can spot wild dolphins and humpback whales from Moreton Island and North Stradbroke Island, or cuddle a koala, hand-feed a kangaroo or marvel at the platypus at the Lone Pine Koala Sanctuary.

24/7 accessibility 

Brisbane is convenient to access from Greater China, with direct flights from Guangzhou via China Southern; Shanghai via China Eastern; Shenzhen via Hainan Airlines; and Hong Kong and Singapore via Cathay Pacific and Qantas. Located less than 20 minutes’ drive from the heart of Brisbane City, Brisbane Airport services 30 airlines flying to 79 destinations across its two terminals 24 hours a day, 7 days a week. It was voted The Best Airport in Australia/Pacific Region at the 2019 Skytrax World Airport Awards and Oceania’s Leading Airport at the 2019 World Travel Awards. 

Brisbane will soon become even more accessible for travellers, with construction underway on a $1.3 billion parallel runway that will see Brisbane Airport operate at the same capacity as Singapore and Hong Kong by 2020. 

World-class venues and accommodation 

Brisbane is home to several large-scale conference venues, including the Brisbane Convention & Exhibition Centre, the winner of the Apex Award for the World’s Best Convention Centre from 2016 to 2018. The Howard Smith Wharves precinct is also perfect for corporate events and celebrations, offering attendees a chance to drink in the view of the iconic Story Bridge and experience Brisbane’s unique waterfront lifestyle.  

Within the last seven years, more than 4,600 new hotels room have opened, Brisbane’s status as an emerging economic powerhouse has given rise to a swathe of new development, with more than 4600 new hotel rooms opening in Brisbane within the last 7 years. With everything from five-star hotels operated by prestige international brands to more cost-conscious options, Brisbane offers a wide range of accommodation options in and around the CBD.   

Fabulous food 

Brisbane’s food culture is exceptional. Attendees can enjoy a paddock-to-plate experience as they dine on some of the world’s freshest — and most delicious — produce, including beef, prawns and our famous Moreton Bay Bugs. 

Rich heritage 

Brisbane’s ancient indigenous culture can be woven throughout incentive programs, with special welcome ceremonies, traditional dance performances, and opportunities to visit the city’s impressive Aboriginal art collections and learn about Aboriginal culture and history. 


The Brisbane Events team can offer advice and guidance to incentive groups and assist with accessing affordable accommodation, planning personalised tours, and ensuring attendees receive a warm welcome. An extensive range of helpful printed and digital publications are also available for operators looking to provide their attendees with the latest on where to eat, drink, shop and play in Brisbane. 

Tick off your Aussie bucket list 

Not only is Brisbane a world-class destination in its own right, but it’s also perfectly positioned to explore Australia’s other big attractions. It’s the closest capital city to the Great Barrier Reef, the Daintree Rainforest, and Queensland’s famous theme parks and beautiful beaches on the Gold and Sunshine Coasts.