The City Centre Team plays a critical in driving local visitation to Brisbane's CBD. A small, yet dynamic, team - The City team leads high-awareness campaigns including Shop BNE, Dine BNE City and Christmas.
The team’s most recent campaign was Dine BNE which ran during the month of May in the Brisbane City. The campaign brought together over 68 of the City’s best bars and restaurants, offering unique dining offers and experiences. Promoted across the city and online, the campaign had significant reach across the city.
- 1.6million reached
- 68 venues participated (+13% YoY)
- 93 unique offers submitted (+3%)
- 69,636 website sessions (-13%)
- 10,050 click through to external venue websites (+0.3%)
- 798,947 paid social media reach (+59%)
Although Dine BNE City has wrapped up for 2022. The team’s next major campaign will be Shop BNE.
HOW TO GET INVOLVED
Want us to use or feature your content? You can upload your content to our Event Submission form. If the content meets our guidelines, our team will also upload your content to our Brisbane Brand Toolkit library.