Brisbane Consumer Segmentation Summary
BEDA has recently completed a consumer segmentation for the Brisbane region, based on significant qualitative and quantitative research. These insights have helped shape our marketing for domestic consumer audiences and can be a key resource for industry.
Brisbane's Consumer Segmentation Summary coming soon.
Brisbane Content Toolkit
Our Media and Trade Partners are able to access a wide range of royalty-free imagery and video to promote Brisbane. Our Brisbane Content Toolkit also has sample itineraries and maps.
View the Brisbane Content Toolkit.
IMATE is the Industry Media Agency for Tourism and Events in Queensland. Established by Tourism and Events Queensland (TEQ) and Essence Media, IMATE creates a more connected tourism ecosystem through media buying which is delivered through the following:
- Access to insights and research on media
- Greater insight and visibility into TEQ and BEDA marketing activity
- Provide the tourism industry with alignment opportunities (paid and non-paid)
- Provide the tourism industry with media planning and buying services
To get involved contact the IMATE team.
Destination Editorial Content
Our team have created a wide range of consumer editorial content for Visit Brisbane. Content is regularly produced and can be used free of charge for the promotion of Brisbane.
To get involved with our Destination Editorial Content contact us here.
Australian Tourism Data Warehouse (ATDW)
Brisbane EDA works in partnership with the Australian Tourism Data Warehouse (ATDW), which is Australia’s largest tourism network. To list your business or event on Visit Brisbane and other travel websites including Queensland.com, simply subscribe to the Australian Tourism Data Warehouse (ATDW).
How to get involved
Would you like us to use or feature your content? You can upload your content to our Event Submission form. If the content meets our guidelines, our team will also upload your content to our Brisbane Brand Toolkit library.
To become a Tourism or Business member visit our Membership page.
To see how else you can get involved please contact us at [email protected]da.com.au or alternatively reach out to one of the team directly via our Meet The Team page below.