Australia's export tourism industry heads to Brisbane
More than 450 export tourism industry leaders from across Australia have gathered in Brisbane for the Australian Tourism Export Council’s (ATEC) annual Meeting place event. This year’s event, which has been taking place for more than 40 years, was the largest on record and is recognised as the premier B2B and conferencing event for the export tourism industry.
This year’s Meeting Place conference program ‘Into the Future’ featured a strong line up of thought leaders and industry insiders who led discussions on current global issues affecting the travel industry.
“Representatives from tourism councils in South Africa, New Zealand and Europe will provide insights into the global marketplace and share their experiences, while local inbound operators will unravel some of the complexities of our inbound marketplace, providing valuable insights into the performance of our key inbound tourism markets over the next 12 months - including China, North America, UK/Europe, Japan and India,” ATEC Managing Director Peter Shelley said in the lead up to the event.
“Other highlights of the conference program include a presentation of Tourism Australia’s recently launched ‘Come Live Our Philausophy’ campaign, insights into encouraging more international travellers to visit regional Australia by Deloitte Access Economics and a forum focused on the development of a sustainable tourism industry.
“This year Meeting Place also has a number of new initiatives including the Marketplace exhibition area featuring a range of business tools to help grow tourism businesses.”
Queensland’s Tourism Industry Development Minister Kate Jones said hosting ATEC Meeting Place was an opportunity to showcase Queensland.
“Welcoming Australia’s tourism industry to Brisbane for the 2019 ATEC Meeting Place is a fantastic opportunity to showcase Queensland and drive future growth in our tourism industry,” Ms Jones said.
Brisbane Lord Mayor Adrian Schrinner said he had looked forward to welcoming the largest Australian Tourism Export Council’s (ATEC) conferencing event.
“We are excited to host more than 450 tourism leaders at the annual ATEC conference and take part in valuable discussions about the tourism industry,” he said.
“Tourism is such an important market - we want to drive tourism in Brisbane and the surrounding regions.
“Brisbane is blessed with over 280 days of sunshine each year, a fantastic outdoor lifestyle and beaches a stone's throw away.
“On the back of our city’s significant transformation, with new luxury hotels, entertainment precincts, restaurants and leisure experiences, we are being internationally recognised as a premium destination and competing with our southern neighbours.
“Business events generate an average $250 million for Brisbane’s economy every year and this event has important flow-on-benefits to our tourism sector, which injects 7.8 billion dollars of expenditure into our economy each year and supports almost 65,000 jobs in the Brisbane region.
“Hosting ATEC Meeting Place is the first step to showcase Brisbane and appeal to influential travel industry buyers who operate in Australia’s key international markets.
“We want even more people to experience all the incredible things that make Brisbane the best place to live, work and relax.”
The Meeting Place conference program concluded with comic Vince Sorrenti before guests headed to one of Brisbane’s newest and most popular destinations, the Howard Smith Wharves, for ATEC’s annual Gala Dinner and Awards.
Significant event partners for Meeting Place 2019 were Brisbane Marketing, Tourism and Events Queensland, Qantas and Brisbane Airport.