Technology in Brisbane - Choose Brisbane


Technology in Brisbane


With world-class scientific and educational facilities and a highly skilled workforce, Brisbane is strongly positioned to continue its emergence as a global leader in technology. 

Anthony Musumeci, Head of Technology Investment at Brisbane Economic Development Agency, identifies three global trends as particularly exciting opportunities for Brisbane. 

“We’re seeing trends in hyper-personalisation, digital connectivity and robotic automation,” he says. “Brisbane has a plethora of early-stage companies, as well as high-growth companies, in all of those fields.”

Musumeci sees a path for Brisbane to become a leading light in artificial intelligence and robotics. 

“We’ve got an emerging AI and robotics scene here,” he says. “From a national perspective, there’s currently no single city which is seen as the go-to hub for AI and robotics, but there are a number of industry clusters which are beginning to form. There’s a real opportunity for us to play a leadership role, so that some of those clusters are headquartered here in Brisbane.”

Steven Silvester says that Brisbane is strongly positioned to cater to the growing demand from increasingly affluent consumers in the Asia Pacific market for personal health technology. 

“Investors are interested in trends around health, wellness, personalisation and customisation,” he says. “China, as a consumer market, has been driven by ‘bulk’ [products]. But what we’re seeing now is this hyper-personalisation that’s happening. As the population in China goes from a phase of development into a phase of wealth and internal consumption… they’re now looking for high-end products that offer personalisation and customisation.”

Musumeci adds that Brisbane’s long history of success in the commercialisation of health and life sciences bodes well for the city’s ability to capitalise on the latest trends in the field. 

“We’ve had successful cervical cancer vaccines developed here, as well as successful medical device companies,” he says. “In combination with some of those emerging trends towards hyper-personalisation, the Internet of Things and connected devices, we’re going to be able to offer some very tailored healthcare treatments to individuals and improve patient outcomes in the long term.” 

Musumeci also believes ‘AgTech’ (agricultural tech) presents a fantastic opportunity for Brisbane in 2020. 

“We have a number of research centres of excellence which are outputting some fantastic new innovations,” he says, “and we’re also very close to the south-east Queensland food bowl, so what we have is the ability to translate some of these new inventions straight through into industry. We’ve also got a number of robotics research groups here, which are able to improve both productivity and efficiency on farms. So I think Queensland, and particularly Brisbane, is very uniquely positioned to [capitalise on] a lot of that AgTech innovation.” 

Andy Davidson, Head of Industrial Investment at Brisbane EDA, says Brisbane’s ingredients are increasingly sought after by the rest of the world. 

“Brisbane produces some real world-class ingredients,” Davidson says. “That’s majorly interesting to those global food producers all over the planet, as they try to create more health, more wellness, and more sustainable foods for their customers and clients. There are some key innovations around health and wellness that we’re seeing gain much more traction — [especially around] protein, whether that’s animal or plant; vegan cheeses; and IP coming out of the great universities we have in the region. So there’s some really exciting innovation happening, and that’s coupled with the talent we’re producing here.” 

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