Tourism Precincts - Choose Brisbane


Tourism Precincts

Moreton Island

Brisbane is home to a number of established and emerging retail, entertainment and dining precincts that drive significant visitation from intrastate, interstate and international visitors.

Queen Street Mall, a 500m pedestrian-only street in the centre of the Brisbane CBD, is regarded as the most successful pedestrian mall in Australia, and it was recently ranked No.7 in the top 10 highest retail rents in the Asia Pacific region. (Source: Colliers International, Global Retail Highlights 2013)

The mall houses about 700 retailers, including six major retail centres, and more than 142,000sqm of retail area, drawing 26 million visitors each year and driving a total annual turnover of about $930 million. (Source: Brisbane Economic Development Agency)

The Queen Street Mall attracts shoppers and tourists and acts as the retail heart of the city, with free music and theatre performed year-round. 

Brisbane City Council and the Queensland Government have continued to reinforce their commitment to tourism, taking an active role in the facilitation of new world-class tourism infrastructure. They have identified and released land to the private development industry, with major projects such as Queen’s Wharf and Howard Smith Wharves set to redefine and enhance the CBD offering. In addition to these major redevelopment projects, to help continue the transformation of Brisbane’s city centre, Brisbane City Council is helping to facilitate the delivery of the following precincts:

Edward St is establishing itself as Brisbane’s home for international luxury brands. Brisbane City Council is committed to supporting this investment by transforming it into a world-class retail environment with broad footpaths, tree-lined street and beautiful buildings. 

Albert St will become Brisbane’s green spine, embodying the city’s subtropical climate and outdoor lifestyle. This street will serve as a leafy boulevard connecting the City Botanic Gardens, King George Square, and Roma Street Parkland. 

To discover more information on Tourism Precincts, explore the Visit Brisbane website, or contact the Investment Attraction Team.