International students ‘live the dream’ and showcase Brisbane to world
Brisbane’s luckiest international students will start living the Aussie dream, with 44 new faces named as official Brisbane ambassadors to showcase the city as one of the best places in the world to live, study and play.
Brisbane City Council Chairman for Finance and Economic Development Cr Krista Adams said the students from 30 countries were appointed Brisbane’s ambassadors for the next 12 months at a special ceremony last month.
“Being a Brisbane ambassador is one of the best ways to experience our city, from its cuddly koalas and river adventures to its unique outdoor lifestyle,” Cr Adams said.
“There are more than 85,000 international student enrolments to study in Brisbane each year and this year 44 of those students will get to experience some of the city’s thrilling sporting fixtures, red carpet events, native wildlife encounters and island escapes.”
Cr Adams said international education was worth $3 billion to Brisbane’s economy, and it was vital the city continued to be showcased as a world-class place to live and study.
“The task for this year’s ambassadors will be to broadcast their stay in Brisbane to more than 226,000 people through the Study Brisbane Facebook page and their own social media accounts,” she said.
For the first time, international students from New Caledonia and South Africa have been welcomed as ambassadors, helping the city reach wider markets than ever before.
“Sharing Brisbane’s wonderful attractions, lifestyle and events generates increased interest in our city among those from overseas considering international study,” Cr Adams said.
“The ambassadors are always ready to promote Brisbane, and several of last year’s students provided translations for a new Study Brisbane Spanish-language website aimed at reaching out to the growing Latin American market.
“The ambassador pages on the new site drew in 20,000 page views, a video about the ambassadors secured 62,000 views and the students have contributed to blogs about their lives studying and living in Brisbane.”
Cr Adams said this had played a huge role in contributing to the strength of our international student education sector, and helped to attract 28 per cent more students from Latin America over the past year.
Other duties have included helping to profile Brisbane by hosting high school study groups, education agent tours and welcoming work experience students here on exchange.
“The ambassadors will also welcome incoming international students at Brisbane International Airport and team up with the Brisbane Greeters to help orientate new students around their new home.”
Cr Adams said 40 of this year’s ambassadors were studying at higher education institutions, while four were studying at local high schools.
Meet the 2018 Brisbane International Student Ambassadors.