The Study Brisbane program is the start of everything I have: Lavender Shu
After completing her PhD at The University of Queensland, Lavender now works as the China Communications Specialist for the Brisbane Airport Corporation (BAC). She is responsible for BAC's strategic planning and implementation of content and marketing initiatives focused on the Chinese market. She is also one of the Brisbane International Student Ambassadors in 2010. 点此查看本文中文版。
Lavender (Mengya) Shu
Degree and institution:
Bachelor of International Tourism and Hotel Management at Griffith University, Bachelor of International Tourism and Hotel Management (Honours) at The University of Queensland and a Doctor of Philosophy, with a topic of "Influence of social media on study destination selection: a study of Chinese outbound students" at The University of Queensland.
Lavender is the China Communications Specialist for the Brisbane Airport Corporation (BAC). She is responsible for BAC's strategic planning and implementation of content and marketing initiatives focused on the Chinese market.
Brisbane in a sentence:
"If you want the perfect combination of live, study and work, Brisbane is the best place to go."
Lavender's Brisbane journey:
Lavender Shu's research interests were initially inspired by the Study Brisbane program back in 2010. She has been able to take and apply the knowledge and expertise she gained from her research to her current job.
"I started an internship with Tourism and Events Queensland's digital marketing department during my PhD program (my Honours supervisor forwarded the opportunity to me), then my TEQ experience led me to my current job," Lavender says.
"Study Brisbane's international student ambassador program is truly a starting point for all the opportunities that followed. I am super grateful for the program, which allowed me to do further study at UQ. This is where I was inspired to conduct research on Chinese social media and I'm really lucky that I still get to work in this field. All my development after I graduated I owe to the program. It's like a chain of luck – magical.
Lavender with her fellow international student ambassadors in 2010.
"I feel deeply grateful for Study Brisbane's International Student Ambassador program, which was the start of everything I have now."
Currently, Lavender's job has her overseeing all the PR and marketing campaigns for the Chinese market for Brisbane Airport. She makes sure Chinese visitors understand the services provided at the airport, designs promotions and activities targeting Chinese visitors and residents, and enhances their experience at the Brisbane Airport.
"This includes running the multiple Chinese social media channels and maintaining the Chinese website, retailing events at the terminals (celebrating Chinese holidays), and reaching out to local Chinese communities to promote the facilities and services at Brisbane Airport."
Studying in Brisbane, Lavender found the city's vibrant lifestyle and cultural inclusivity really made her feel welcomed and inspired her work and life attitudes daily.
"All the institutions in Brisbane are very tolerant and encourage inclusion and diversity."
Through studying in Brisbane, Lavender gained confidence, critical thinking skills and "soft" interpersonal skills, which are essential when it comes to her professional development.
"What I learned from studying in Brisbane were mostly very practical skills and knowledge, as well as real opportunities to work in the industries I'm passionate about and opportunities to network with industry leaders. The teaching of theoretical knowledge here in Brisbane is always combined with real life scenarios.
"It also helped me improve my English language and communication skills and confidence by attending events and giving speeches."
While Lavender was in Brisbane she participated in the 2010 Study Brisbane International Student Ambassador program and Griffith University's Griffith Mates. Her favourite things to do in Brisbane is to be close to nature, seeing the animals and exploring the natural wonders in the national parks.
"I am still in Brisbane, and now I have my own little family and am enjoying my life and work tremendously."
Lavender said she decided to settle down here because the city is very livable, with a great climate and the ideal combination of nature and a modern city: "The lifestyle is great to start a family and it's more affordable than other big cities. It's also very easy to get around with an efficient transportation system."
"If you want the perfect combination of live, study and work, Brisbane is the best place to go.”